Branding Manual

I’m currently developing a branding manual to serve as the cornerstone of The Salvation Army’s communication strategy in Denmark and Greenland. This concise guide will not only streamline our visual and verbal messaging but also reinforce our commitment to service and community. Through collaborative efforts, we’re setting a framework that ensures consistency and clarity across all channels, empowering every member of our organization to convey our mission with confidence. This manual is set to become the definitive resource for upholding The Salvation Army’s legacy of hope through strategic communication.


ClientThe Salvation Army CommunicationsServicesDeveloping, Strategy, Marketing, BrandingYear2024Linkfrelsenshaer.dk